Premium Fairtrade confectionary brand Divine Chocolate has appointed Leeds-based PR, social media and influencer agency, Umpf to handle its UK communications, following a competitive pitch.

Umpf has been briefed to boost brand awareness and drive consumer and trade engagement through ongoing press office and creative campaigns, showcasing Divine’s indulgent product range, ethically sourced cocoa and quality credentials.

Known for its rich flavours, smooth textures and wide range of products, Divine Chocolate has built a loyal following of chocolate lovers and is the only chocolate brand founded and co-owned by cocoa farmers.

The new partnership will highlight the brand’s premium taste profile and reinforce its position as a go-to choice for those seeking both quality and sustainability in their chocolate.

Andy Smith, Group Marketing Manager at Divine Chocolate, said:

“Divine is all about creating chocolate that is of the highest quality, tastes incredible and makes people feel good. Umpf really captured the spirit of our brand, and we’re excited to see how they’ll bring our story – and our chocolate – to life in new and imaginative ways.”

Milly Rose, Senior Account Director at Umpf, added:

“Divine is an iconic name in ethical, premium chocolate with a fantastic product range and a powerful story of creating positive change. It’s a brilliant brief for us, and we can’t wait to get cracking on activity that will put Divine firmly in the spotlight.”

With clients across the UK, including Belling, Harrison Spinks, Landsec and the NHS, Umpf is based in the heart of Leeds, with a second office in London.