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Rising Costs And Work-Life Balance Are Driving Britain’s Home Business Boom



Britain's entrepreneurs are increasingly choosing to run businesses from home as rising commercial costs, greater flexibility and changing attitudes towards work reshape the country's small business landscape.


New research from Dunster House, garden building specialists, found that almost half (46%) of home business owners now rely on their venture as their primary source of income, while a further 28% say it provides a significant financial contribution to their household finances.


The findings suggest that home businesses have evolved far beyond side hustles, with many entrepreneurs deliberately building long-term businesses from spare bedrooms, garages, garden rooms, and other home workspaces.


When asked what motivated them to start a home-based business, respondents overwhelmingly cited lifestyle benefits over financial necessity, with nearly half saying that a better work-life balance was their top motivator.


Why are Brits choosing to run businesses from home?


Motivation

% of respondents

Better work-life balance

47%

Wanted to work remotely or from home

36%

Wanted more flexibility

36%

Turned a hobby or passion into a business

32%

Wanted to leave their job

31%

Wanted to spend more time with family

29%

Started a side hustle to earn additional income

22%

Renting commercial space was too expensive

14%

COVID-19 prompted a change in direction

12%


Although the data shows that quality-of-life factors dominate, cost remains an important consideration. Commercial property rents in the UK have risen by an average of 3.1% annually as of mid-2026, according to the Carter Jonas Commercial Market Outlook and with this rise, many entrepreneurs are choosing to invest in their own properties rather than commit to expensive premises.


Christopher Murphy MBE, founder of Dunster House, said:

"For many entrepreneurs, running a business from home removes one of the biggest barriers to getting started, the cost of commercial premises. As rents and operating costs continue to rise, more people are realising they don't need a high street unit or office lease to build a successful business. Home working has made entrepreneurship more accessible, allowing people to invest in growing their business rather than covering overheads."

55% regularly work evenings and weekends as home businesses blur work-life boundaries


Despite the flexibility and freedom, there are some payoffs that are being experienced by those who do business out of their home. Many entrepreneurs admit that separating work and home life can be difficult.


More than half (55%) say they regularly work evenings and weekends, while almost half (48%) have experienced loneliness or isolation because of running a business from home.


Meanwhile, one in three (33%) have had customers unexpectedly turn up at their home, highlighting the difficulties many face in maintaining professional boundaries. The findings also reveal the growing pressure that businesses can place on domestic spaces, with 58% saying their enterprise has taken over parts of their personal living environment.


To address these challenges, many entrepreneurs are investing heavily in dedicated workspaces. Nearly two-thirds (62%) have already spent money improving their workspace, with respondents investing an average of £5,170 into creating environments better suited to running a business.


When asked what improvements they would make if budget were no obstacle, better broadband and Wi-Fi (34%), improved heating and air conditioning (34%), and a fully insulated garden office (32%) topped the list.

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  • Dec 2, 2024
  • 4 min read

  • Women currently make up 43% of directors on FTSE 100 boards and 42% on FTSE 250 boards – meeting the Women Leaders Review targets

  • However, the number of women holding executive positions across the FTSE 250 fell from 47 in 2022 to 42 in 2024 – a decline of 11%

  • An ‘executive gender paradox’ across FTSE 250 boards has emerged, as the gap between the number of women in NED roles and executive roles grows


The number of women holding executive directorships on FTSE 250 boards has fallen 11% in the last two years, from 47 in 2022 to 42 in 2024, according to Cranfield University’s latest Female FTSE Board Report, supported by EY. The decline comes despite overall female representation on FTSE 250 boards continuing to rise, and means women now represent just 12% of executives across these companies.


Now in its 25th year, the Female FTSE Board Report research found that 42% of overall directorships on FTSE 250 boards are currently held by women – an increase of 3% from 2022. 174 FTSE 250 companies have at least 40% females on their board, meaning 70% have now met the Women Leaders Review target.


Of the 793 women holding directorships on FTSE 250 boards in 2024, just ten are Chief Executive Officers (CEOs) (a 17% decline from 2022), 23 are Chief Financial Officers (CFOs) (12% decline from 2022), 35 are Chairs (unchanged from 2022), and 125 are Senior Independent Directors (50% increase from 2022). This means the increase in female representation in directorships on FTSE 250 boards was solely driven by women in NED roles.


Sue Vinnicombe, Professor of Women and Leadership at Cranfield School of Management, who has overseen the Female FTSE Board Report since 1999, commented:

“With the percentage of women in director roles meeting the Women Leaders Review targets, the headlines look great – but the persistent reality remains, that the glass ceiling for women in executive level positions is still stubbornly in place. An ‘executive gender paradox’ across FTSE 250 boards has emerged, as the gap between the number of women in NED roles and executive roles grows."

“Through their own tenacity, drive and experiences some women do make it to the top positions, but once they get to the c-suite they often find themselves unsupported and in a male dominated environment. To say that’s disappointing in 2024, 25 years on from when I started this report, is a huge understatement. It’s clear that many issues must still be addressed before we can really expect to see significant and meaningful change in the number of women executive directors.”


Female executive directors on FTSE 100 boards rises, but remains concerningly low

Across the FTSE 100, 74 companies have met the target of having 40% women on their boards. 43% (450) of FTSE 100 directorships are held by women, however, just ten are CEOs, 24 are CFOs, 165 are Chairs, and 409 are non-executive directors. Just 36 companies in the FTSE 100 have women in executive director roles.


Anna Anthony, EY UK&I Regional Managing Partner-elect and UK Financial Services Managing Partner, comments:

“In all its guises, diversity is a key driver of business performance, and so increasing female representation on boards is not just a ‘nice-to-have’, it’s a ‘must-have’. Boardroom diversity targets are playing an important role in driving progress but can’t alone drive the scale of change needed."

“Female representation in the most influential roles is a key pillar of true gender parity, and we need to see growth across both non-executive and executive directorships. Companies must do more to grow the pipeline, better support women to senior management and executive positions, and aim to go above and beyond minimum requirements.”


Opportunity missed to build female CFO numbers

As part of the 2024 report, Cranfield analysed the gender balance and experience of female CFOs across the FTSE 350 and identified ‘missed opportunities’ to increase the number of women in CFO positions over the last two years.


There were 28 outgoing CFOs across the FTSE 250 over the past year, but just three women were appointed to these roles during the same period, taking the total number of female FTSE 250 CFOs to 23 (making up just 13% of all FTSE 250 CFOs). Similarly, there were 29 outgoing CFOs across the FTSE 100 since 2022, with just eight women appointed over the same period, taking the total number of female FTSE 100 CFOs to 24 (making up 24% of all FTSE 100 CFOs).


Dr Michelle Tessaro, Visiting Professor at Cranfield School of Management who led the CFO research project, comments:

“There is a major issue at play here, and we risk having too much optimism when we just look at the numbers. The most vulnerable part of the talent pipeline is the mid-career point, where some women drop off their planned career trajectories as policies are stacked against them and assumptions are made about their attitudes to work. This leaky pipeline needs fixing, and women need supporting, otherwise the executive gender paradox is unlikely to change.”


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