One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media

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A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.

The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.

The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.

Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.

The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.

The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.

The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.

Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.

Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.

Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."

To read the full study, visit the Markel Direct website.

Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

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Oct 31, 2023
2 min read

British Airways customers were surprised to find a special out of this world guest, a Dalek, while travelling through Heathrow’s Terminal 5 on Friday.

Much to the surprise of those waiting in the Arrivals hall to meet loved ones, one of Doctor Who’s fearsome foes was seen keeping a watchful eye over British Airways’ arriving customers. The Dalek also mysteriously appeared in Departures where confused customers spotted one of the planet’s best-known villains checking in for a flight to Skaro, an extra-terrestrial destination that isn’t normally on British Airways’ route network.

The unscheduled arrival of the Dalek in British Airways’ home at Heathrow Terminal 5 marked the new partnership between British Airways and BBC Studios to celebrate Doctor Who’s 60th anniversary, which includes the launch of a dedicated Doctor Who inflight entertainment channel, available for all the airline’s customers travelling on long-haul flights from November 1. The new channel features 13 acclaimed episodes of the longest running science fiction television series in the world.

Calum Laming, British Airways’ Chief Customer Officer, said:

“We are really excited to be partnering with the BBC’s Doctor Who to create a dedicated channel on our inflight entertainment system, another fantastic British Original partnership that we know our customers will love. This year alone we have doubled the amount of content available on our in-flight entertainment, and we are committed to continue to bring the best, out of this world, entertainment to the skies.”

Sarah Bold, Head of Marketing, Scripted at BBC Studios, said:

“Doctor Who has been inspiring and entertaining audiences globally for an incredible 60 years and we couldn’t miss this opportunity to bring two iconic British brands together in style to celebrate. Travellers and subscribers will be able to enjoy a curated collection of content and the tie in will reach millions of people throughout the partnership.”

The new Doctor Who inflight entertainment channel on board British Airways’ flights, to celebrate the 60th Anniversary, includes 13 different episodes from series 1-13. Alongside this, customers can enjoy up to *80+ box sets such as And Just Like that Season 2, plus 15+ classic franchises, including Back to the Future and The Matrix, and over *700 pieces of audio, including BBC Proms 2023 Classics and UK true-crime podcast They Walk Among Us. In November, customers can enjoy new release movies such as Scrapper, a British Comedy/Drama, The Haunted Mansion or Meg 2: The Trench.

Doctor Who returns from November 25th on BBC One and BBC iPlayer in the UK and Disney+ for the rest of the world, with three special episodes with David Tennant as the Fourteenth Doctor to coincide with the 60th anniversary.

The Fifteenth Doctor, played by Ncuti Gatwa, will then take control of the TARDIS, with his first episode airing over the festive period in 2023. Ncuti Gatwa also features in British Airways’ latest safety video.

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One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media

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