top of page

Shepherd Neame Teams Up With Pub Licensee To Support Whitstable Yacht



Independent family brewer Shepherd Neame has teamed up with the licensee of its Whitstable pub, The Old Neptune, to support a local yacht competing in an international race.


The Sailing Yacht Cormorant will take part in the 2026 Rolex Middle Sea Race, which starts in Malta on Saturday (October 17), becoming the first yacht from Whitstable to take part in the prestigious event.


Sponsored jointly by Shepherd Neame and The Old Neptune’s licensee Darren Wilton, the yacht will be sailed by Whitstable resident Patrick Maflin, Director and Founder of Marine Accounts, and members of his team. The Kent accountancy firm has spent the last 12 years working with crews, captains and marine professionals across the yachting industry.


Now in its 47th year, the race will start from Malta’s historic Grand Harbour, with the fleet setting off beneath the fortified walls of Valletta before racing out into the Mediterranean.


Affectionately known as ‘The Neppy’, The Old Neptune is one of the country’s most recognisable coastal pubs, thanks to its unique beachfront location. The logos of both the pub and Shepherd Neame’s Whitstable Bay range will be displayed on the yacht’s hull throughout the race.


The award-winning Whitstable Bay collection comprises Whitstable Bay Pale Ale, Whitstable Bay Lager and Whitstable Bay 0.5% Pale Ale. Inspired by the seaside town just a few miles from Shepherd Neame’s historic Faversham Brewery, the range celebrates the character and heritage of the Kent coast.


Licensee of The Old Neptune, Darren Wilton, said:

“Pat is a local at The Old Neptune, and I’ve known him for more than 20 years - we even call him Captain Pat! When he mentioned he would be showcasing Whitstable with a yacht race around Sicily, I really wanted the pub to get involved. You can’t showcase Whitstable without The Old Neptune! We hope the team do well and come back here for a celebratory drink after the race.”

Shepherd Neame Head of Brands Rose Davis said:

“We are thrilled to support the team aboard the Sailing Yacht Cormorant for this historic race. As the first yacht from Whitstable to take on the Rolex Middle Sea Race, this is a fantastic opportunity to introduce our Whitstable Bay range, The Old Neptune pub, and everything else the seaside town has to offer, to an international audience. We wish the team the best of luck!”

From Malta, the fleet heads north towards Sicily before passing through the Strait of Messina, a narrow stretch of water between Sicily and mainland Italy.


The yachts will then race around the volcanic island of Stromboli, along the northern coast of Sicily, and around the western islands of the course, before heading south past Pantelleria and Lampedusa.


The final stretch takes the boats back towards Malta and the finish line, covering approximately 606 nautical miles. The race attracts a diverse field of competitors, from some of the world’s fastest professional racing yachts to experienced amateur crews taking on a demanding offshore challenge. Conditions can include light winds, heavy seas and challenging currents, with crews spending long periods racing through the night. For some, completing the course takes several days at sea.


Patrick said:

“We started with an idea not just to sail a course, but to build a legacy. With the support of Shepherd Neame and The Old Neptune, that idea has become a reality.”

The race can be followed live on the Royal Malta Yacht Club and Rolex Middle Sea Race social media channels, with commentary in English.


Find out more here. 

Most Read

Hill Cross Furniture Raises £1,500 For Overgate Hospice

Hill Cross Furniture Raises £1,500 For Overgate Hospice

North Yorkshire furniture specialist Hill Cross Furniture has presented £1,500 to Overgate Hospice after taking on a 1,042-mile cycling challenge inspired by the team’s work on the hospice’s new Inpatient Unit.

High Street Gloom as Leicester City Centre Welcomes New Openings

High Street Gloom as Leicester City Centre Welcomes New Openings

Leicester continues to buck the national narrative of high street closures as a new wave of restaurants, cafés, fashion stores and independent businesses open their doors across the city centre.

Barcare Supreme Is UK's Distributor For The Nordik DriPod Glass Dryer

Barcare Supreme Is UK's Distributor For The Nordik DriPod Glass Dryer

Stafford-based commercial catering equipment specialists Barcare Supreme have become the first UK distributor for the Nordik DriPod glass dryer range.

Categories

Mar 27, 2024
3 min read


A survey by Sapio Research, conducted on behalf of family run Celebration Packaging, has found that the vast majority (80%) of consumers are not familiar with ‘forever chemicals’ and the term PFAS. “When asked about the potential dangers of PFAS after being shown the definition, 96% of those surveyed stated that they were concerned about its potential dangers.”


The man-made ‘forever chemicals’ called PFAS (per – and polyfluoroalkyl substances) are a group of synthetic chemicals used in a wide variety of common applications, from fast food packaging and non-stick cookware to firefighting foams and stain repellant chemicals for clothing and carpets.


PFAS do not exist in nature and do not naturally degrade, which means they can end up contaminating groundwater for a very long time after their release into the environment.


Research is ongoing to assess the risk to humans from a build-up of PFAS in the human body. There are concerns that in very badly polluted areas a large amount of PFAS could accumulate in the blood and cause cancers and infertility*.


Concerns around PFAS have been in the public domain for quite some time. Denmark banned PFAS nearly two years ago and in the United States, 12 states have also announced bans. In addition, and following a six-month consultation period, the European Chemicals Agency (ECHA) is developing a plan to reduce PFAS emissions into the environment and make products and processes safer for people.


Consumer concerns about forever chemicals

Celebration Packaging Managing Director Nick Burton says:

“Our survey has found that the vast majority of consumers (80%) are not familiar with forever chemicals and the term PFAS. However, when informed about PFAS, some 96% of respondents stated that they were concerned about the potential dangers forever chemicals pose."

The importance of certifications

“Celebration Packaging has always invested in accreditations and certifications which we take very seriously, so that when we make environmental and sustainability claims, we can always back them up. This sets us apart from many of our competitors, while also giving our customers confidence to help them on their sustainability journey."


“We became aware of the PFAS issue some time ago and began to look for viable non-PFAS packaging in early 2022. Since then, we have been working hard to ensure that we can deliver PFA-free packaging solutions for the takeaway, delivery and QSR sectors – and we are delighted to confirm that all our white bagasse clamshells, dinnerware and chip trays are now TÜV home compostable and that they are certified PFAS-free."


“To ensure that the bagasse fibre clamshells, chip trays and dinnerware are free from these forever chemicals, we arranged for SGS, an internationally renowned testing, inspection and certification company, to test them. The SGS test report shows that no PFAS and similar chemicals such as PFCA’s / PFOS’s / PFOA’s / PFHxS’s were detected."


“Furthermore, the survey also found that 96% of consumers indicated that it was important that their packaging was certified PFA-free. As only 31% were not prepared to pay extra for such packaging, there is every reason for food service outlets to use certified packaging from reputable suppliers.”


Delivering PFAS-free bagasse packaging solutions

“We believe these PFAS-free white bagasse products to be the best alternative to foodservice packaging made from expanded polystyrene,” says Nick Burton. “They are the perfect replacement for expanded polystyrene plates, trays and clamshells now that the SUP (single-use plastic) legislation has come into effect."


“Bagasse is a great material because it is natural and renewable, using waste fibres from agriculture that would otherwise be discarded. The manufacture of bagasse fibre packaging also has a lower carbon footprint than its oil-based comparable products**, but to make bagasse water and grease resistant, PFAS were traditionally added. Our extensive 12 month in-market trials show that this is no longer necessary.”


“This new PFAS-free white bagasse fibre packaging looks exactly the same as the old range and can be used in a microwave to reheat food and we are sure that operators and consumers will now be delighted to know that it is PFAS-free."


“As publicity around the PFAS issue builds, so will concerns from consumers, so foodservice operators should check if the packaging they are using is PFAS-free."


“As a consultative business, we recommend that they talk to us if they have any concerns about the environmental impact of the packaging they use. We have been providing sustainable packaging solutions for many years and in the face of bans and taxes, we can help customers move away from single-use plastics and reduce their carbon footprint.”


•• Journal of Sustainable Energy & Environment 11 (2020) 61-69

Picture caption: 95% of those surveyed felt it important that food packaging is certified free from PFAS forever chemicals.


Most Read

Hill Cross Furniture Raises £1,500 For Overgate Hospice

Hill Cross Furniture Raises £1,500 For Overgate Hospice

North Yorkshire furniture specialist Hill Cross Furniture has presented £1,500 to Overgate Hospice after taking on a 1,042-mile cycling challenge inspired by the team’s work on the hospice’s new Inpatient Unit.

High Street Gloom as Leicester City Centre Welcomes New Openings

High Street Gloom as Leicester City Centre Welcomes New Openings

Leicester continues to buck the national narrative of high street closures as a new wave of restaurants, cafés, fashion stores and independent businesses open their doors across the city centre.

Barcare Supreme Is UK's Distributor For The Nordik DriPod Glass Dryer

Barcare Supreme Is UK's Distributor For The Nordik DriPod Glass Dryer

Stafford-based commercial catering equipment specialists Barcare Supreme have become the first UK distributor for the Nordik DriPod glass dryer range.

Categories

Half Of Fire Services Missing Basic Wildfire Kit

Half Of Fire Services Missing Basic Wildfire Kit

Fire services don’t have the basic equipment, training or resources they need to cope with soaring wildfire numbers, according to FOI requests submitted by the Country Land and Business Association. The CLA approached 47 fire services in England and Wales. In total, 29 responded. The findings show: Basic kit missing: Over half (12/22) fire services have no wildfire PPE and a third of stations have zero drones, despite how critical they are in allowing crews to safely track, monitor and tackle...

One Profession One Region One Voice Birmingham Law Society's New Leadership

One Profession One Region One Voice Birmingham Law Society's New Leadership

Guy Barnett has been sworn in as the 134th President of Birmingham Law Society, pledging to strengthen Council, connect Birmingham’s legal community.

BYD Achieves Highest UK Sales Achieving 20,140 Registrations In September

BYD Achieves Highest UK Sales Achieving 20,140 Registrations In September

BYD, the world’s leading manufacturer of New Energy Vehicles (fully electric and plug-in hybrid), continues to see the popularity of its products rise with British car buyers.

Recent Posts

bottom of page