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The Rise Of The “Forever Renter” And What This Means For The Market


The biggest shift in the property market is a growing number of people who could buy, deciding not to. For a hundred years, the property industry has run on one assumption: renting is a waiting room, ownership is the destination. That assumption no longer holds.


TheC clearest evidence is in how renters describe their own choice. Entrata's April 2026 survey of over 2,000 US renters found 81% now call renting the smarter financial move — up from 72% among Gen Z a year earlier — and 71% say the American Dream itself is evolving. That's not the language of people settling. It's the language of people redefining what winning looks like.


It would be easy to file this under the usual "priced out" story. Yes, affordability explains why someone can't buy; it doesn't explain why a wealthy individual, or a dual-income professional couple with a healthy deposit sitting in savings, chooses to keep renting anyway. That is a preference, not a constraint and this is what the market is built around.


What makes this different from every "generation rent" story before it is who is choosing it: young professionals renting for the flexibility to move for work; wealthy households keeping capital liquid rather than locking it into one asset; internationally mobile executives who need to relocate on six weeks' notice, not sixteen. RentCafe's analysis of US Census data found millionaire renter households grew 204% between 2019 and 2023, to nearly 13,700 — outpacing the 169% growth in millionaire homeowners over the same period.


The intent data confirms it from the other direction. Rently's 2026 Renting by Generation Report found mortgage plans among renters have fallen from roughly 15% to just 6.4% in a year, and a third of millennial and Gen Z non-owners now say they may never buy — not out of despair, but as a settled plan. In the UK, the House of Commons Library found 59% of 35-to-54-year-olds are unsure whether they'll ever own — a cohort that, a generation ago, would already be two or three houses into ownership.


Capital has read this correctly, even where the industry has been slower to build for it. UK build-to-rent investment hit a record £5.3 billion in 2025; Q1 2026 alone brought in £795 million, the strongest first quarter since 2022, with full-year volumes forecast at £5.7 billion. Occupancy sits near 97%, and rental premiums have nearly doubled since 2016. Institutional money doesn't move at that pace toward something it expects to be temporary, and it isn't moving toward the bottom of the market — it's moving toward the buildings, cities and price points where forever renters actually want to live.


For agents, developers and operators, the implication is simple: a market built to sell people out of renting can't also be the market that serves them well inside it. Buildings need to be run, staffed and designed as though the tenant intends to stay — because increasingly, they do. That means service standards, amenity design and lease flexibility built for years of tenancy, not for the few months before a deposit clears. Relationships that used to end at completion now need to extend across years of renewal and relocation. Firms that treat this as a smaller version of the old business will lose the client to whoever treats it as the real one.


This isn't about people giving up on a home. It's about the definition of home changing, permanently, for a meaningful share of the market, at every income level. The winners of the next decade won't be the ones still using renting as a rehearsal for ownership. They'll be the ones built for people who intend to rent well.


Article: By Mohamed Mussa, Managing Director, Chestertons Global



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Wealthy UK-based families are increasingly considering the Channel Islands as a “near-shore, offshore” option as they reassess where they live, work and structure their affairs following the abolition of non-dom status, according to Rathbones’ offices in Jersey and Guernsey.


New statistics from HMRC this week, the final publication under the old regime, showed a fall in the number of non-domiciled and deemed domiciled taxpayers, down to 81,900 in 2024/26, with combined tax and National Insurance liabilities of £13.6 billion, a 9% year-on-year increase, underlining the economic significance of this internationally mobile group.


The prospect of higher taxation and greater complexity is prompting some high net worth individuals to look again at where they plan, manage and preserve their wealth. Research by Rathbones earlier this year showed that nearly 6,000 entrepreneurs left the UK between 2024 and 2026.


Rathbones Investment Management International, part of Rathbones Group, said the data release should be seen in the context of a broader shift in global wealth planning.


Tax remains important, but families are also weighing political stability, legal certainty, safety, education, healthcare, connectivity and quality of life.


Marc Nightingale, Senior Investment Director in Jersey, said:

“The latest non-dom statistics are a useful moment to take stock of how international wealth is moving, but they are not the full story. The end of the UK’s non-dom regime has sharpened conversations about mobility, but tax is only one part of the decision."

“Families are thinking more broadly about resilience, optionality and where they can build a secure base for themselves and the next generation. For some, that may be the Channel Islands; for others, it may be another international hub. The common theme is the need to bring tax, investment, succession, governance and lifestyle considerations together.”


While a number of destinations have become known for welcoming the internationally mobile, Jersey actively seeks to attract entrepreneurs, business owners and investors who can make a long-term contribution to the island. Through its High Value Residency programme, applications are assessed not only on financial criteria but also on the prospective economic and social contribution individuals can make to the community.

 

Rob Broughton, Senior Investment Director in Jersey, said:

“Jersey is a good example of how priorities are changing. Clients expect a well-regulated international finance centre, but what often matters just as much is connectivity, schools, safety, lifestyle and access to high-quality professional services."

“We are seeing entrepreneurs, business owners and investment professionals who want to remain internationally active while building a better long-term base for their families. The decision is rarely about one factor; it is about how wealth, work, family and future plans fit together.”


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