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Rising Costs And Work-Life Balance Are Driving Britain’s Home Business Boom



Britain's entrepreneurs are increasingly choosing to run businesses from home as rising commercial costs, greater flexibility and changing attitudes towards work reshape the country's small business landscape.


New research from Dunster House, garden building specialists, found that almost half (46%) of home business owners now rely on their venture as their primary source of income, while a further 28% say it provides a significant financial contribution to their household finances.


The findings suggest that home businesses have evolved far beyond side hustles, with many entrepreneurs deliberately building long-term businesses from spare bedrooms, garages, garden rooms, and other home workspaces.


When asked what motivated them to start a home-based business, respondents overwhelmingly cited lifestyle benefits over financial necessity, with nearly half saying that a better work-life balance was their top motivator.


Why are Brits choosing to run businesses from home?


Motivation

% of respondents

Better work-life balance

47%

Wanted to work remotely or from home

36%

Wanted more flexibility

36%

Turned a hobby or passion into a business

32%

Wanted to leave their job

31%

Wanted to spend more time with family

29%

Started a side hustle to earn additional income

22%

Renting commercial space was too expensive

14%

COVID-19 prompted a change in direction

12%


Although the data shows that quality-of-life factors dominate, cost remains an important consideration. Commercial property rents in the UK have risen by an average of 3.1% annually as of mid-2026, according to the Carter Jonas Commercial Market Outlook and with this rise, many entrepreneurs are choosing to invest in their own properties rather than commit to expensive premises.


Christopher Murphy MBE, founder of Dunster House, said:

"For many entrepreneurs, running a business from home removes one of the biggest barriers to getting started, the cost of commercial premises. As rents and operating costs continue to rise, more people are realising they don't need a high street unit or office lease to build a successful business. Home working has made entrepreneurship more accessible, allowing people to invest in growing their business rather than covering overheads."

55% regularly work evenings and weekends as home businesses blur work-life boundaries


Despite the flexibility and freedom, there are some payoffs that are being experienced by those who do business out of their home. Many entrepreneurs admit that separating work and home life can be difficult.


More than half (55%) say they regularly work evenings and weekends, while almost half (48%) have experienced loneliness or isolation because of running a business from home.


Meanwhile, one in three (33%) have had customers unexpectedly turn up at their home, highlighting the difficulties many face in maintaining professional boundaries. The findings also reveal the growing pressure that businesses can place on domestic spaces, with 58% saying their enterprise has taken over parts of their personal living environment.


To address these challenges, many entrepreneurs are investing heavily in dedicated workspaces. Nearly two-thirds (62%) have already spent money improving their workspace, with respondents investing an average of £5,170 into creating environments better suited to running a business.


When asked what improvements they would make if budget were no obstacle, better broadband and Wi-Fi (34%), improved heating and air conditioning (34%), and a fully insulated garden office (32%) topped the list.

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Recruitment budgets are not expected to grow in line with the economic landscape, putting employers on the back foot with 2025 recruitment plans. That’s according to data from resourcing transformation expert, Omni RMS, and the CIPD, the professional body for HR and people development.


The latest edition of the Resourcing and talent planning report revealed that just under a third (32%) of private sector organisations expect an increase in recruitment budgets for 2024 – 25. With business and employment costs set to surge – particularly with the announcement of NICS increases in the Chancellor’s Budget – hiring budgets need to be reviewed urgently.


According to Omni RMS, this is more pertinent given the growing skills gaps. The report revealed that more than two thirds (69%) of employers in the UK feel that competition for well qualified talent has increased over the last year. A further 56% indicated that talent is more difficult to retain.


Louise Shaw, Managing Director at Omni RMS commented:

“Business costs are, broadly speaking, increasing in line with the economic climate and the growing costs of living. But the area that is likely to see greatest pressure on budgets and workload – namely talent acquisition and retention – is seemingly being ignored in 2025 investment plans.”

“People are typically the largest cost for an organisation, but they are also their greatest asset. Even without the skills shortages that are prevalent across all remits, HR and recruitment budgets aren’t increasing at a rate we would expect. When you add to this the difficulties around attraction and retention, organisations are heading into the New Year already on the back foot from a talent attraction point of view. Using tools like Omni’s true cost of hiring and retention calculator, allows organisations to rethink how the can optimise budgets and gain greater value from the right investments.”


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