Bradford Bulls are delighted to announce an exciting new partnership with full-service marketing agency Perfect Storm - to develop a growth marketing strategy to support the club’s ambitions.

As well as providing strategic insight, the Leeds-based agency will grab the bull by the horns with a ramp-up of digital activity, fan experience and creative strategies. Perfect Storm’s expertise in sports marketing, which includes working with global brands such as the FIFA World Cup, F1 Paddock Club and the Henley Royal Regatta, will play a key role in the Bulls’ push for success.

Jason Hirst, Bradford Bulls’ CEO, said:

“It’s time for Bradford Bulls to reclaim its place in the Super League. We really need to focus our efforts on attracting families and lapsed fans back to the stadium and reminding them why it’s such a great value day out. I’m a fan myself and I remember the glory days well, which is why I wanted to help the club get back to Super League."

"The world has changed a lot since those days. No one was online when Super League started, but now we need to make sure we’re out there reaching the right people with the right messages at the right time. Perfect Storm are just the team to help us do that – and we’re excited to see what the next few months, and next season, brings.”

Dave Nutter, founder and director at Perfect Storm, said:

“There’s a big job to be done, but everyone at the Bulls and at Perfect Storm is committed to the same goal. We’re all fans who remember when Odsal Stadium was the place to be – and the club has a clear vision to get back there. A trip to see the Bradford Bulls was a family day out, full of fanfare and entertainment. That’s where the team wants to be again and the fans from back in its heyday now have families of their own to bring along. It’s a great digital brief to get our teeth stuck into, and as a local club many of us have fond memories of, we’re aiming for bullseye.”