top of page

One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media



A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.


The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.


The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.


Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.


The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.


The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.


The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.


Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.


Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.


Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."


To read the full study, visit the Markel Direct website.


Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

Most Read

New Wellbeing Programme Sees Aberdeenshire Business Branch Out

New Wellbeing Programme Sees Aberdeenshire Business Branch Out

Two former teachers from Banchory, Aberdeenshire have built a horticultural design and care business, turning an idea into a full-time venture, with Business Gateway.

Black Talent Awards Unveils 2026 Finalists

Black Talent Awards Unveils 2026 Finalists

The Black Talent Awards (BTA) has unveiled its 2026 finalists as the national platform prepares to mark its fifth anniversary, celebrating five years of recognising Black professional achievement, leadership, entrepreneurship and impact across the UK.

Rising Costs And Work-Life Balance Are Driving Britain’s Home Business Boom

Rising Costs And Work-Life Balance Are Driving Britain’s Home Business Boom

New research from garden building specialists Dunster House explored the booming backyard business economy, with surveying exclusively people who operate from their garden or home.

Categories

  • Aug 5, 2025
  • 3 min read

Matt Richardson, Charlie Tanfield and Will Bjergfelt will attempt to each set a new world record on Thursday 14th August 2025 at the Konya Velodrome in Türkiye.


The record attempts that will take place include:


  • Matt Richardson, Men Elite 200m flying start

  • Charlie Tanfield, Men Elite UCI Hour Record presented by Tissot

  • Will Bjergfelt, Men C5 UCI Hour Record presented by Tissot

Having changed nationality to British in August 2024, Matt Richardson has his sights set on not only setting a new world record in the Men Elite 200m flying start, but also on being the first man to complete the feat in under nine seconds, which would make him the fastest track sprinter ever and cement his place in the history books. The current world record of 9.088 seconds, that Richardson will be looking to topple, was set by Dutchman Harrie Lavreysen at last summer’s Paris 2024 Olympic Games.


Pursuit specialist Charlie Tanfield will be taking on the Men Elite UCI Hour Record presented by Tissot which has been held by Italy’s Filippo Ganna since October 2022 to try and go as far as possible in the space of an hour. Tanfield’s successes to date include a team pursuit silver medal at the Paris 2024 Olympic Games, as well as world and European titles in the same event.


Paralympic cyclist Will Bjergfelt will round out the attempts as he aims to take the Men’s C5 UCI Hour Record presented by Tissot on the same day in Türkiye. The greatest distance covered in 60 minutes by a C5 para-cyclist is currently 47.569 km, set by Italy’s Andrea Tarlao in December 2014.


Having found para-cycling following a car crash that left him with life-changing injuries, Bjergfelt has continued to defy the odds, establishing himself as a successful rider across both track and road. He has amassed 10 international medals across UCI World Cup events and UCI World Championships, the pinnacle being his C5 road race UCI world title in 2023.


Performance Director for the Great Britain Cycling Team, Stephen Park CBE said: “For many athletes, the first year of a cycle is a time to rest and reset, so to see these three riders take it upon themselves to attempt to break boundaries and take their place in the history books is fantastic to see."


"I want to thank our valued partner Shell and additional partners who have made this project possible. GBCT is proud to support these riders’ ambitions in year one of the cycle and I wish Matt, Charlie and Will the best of luck in this exciting endeavour.”

Matt Richardson - Photo credit SWPix
Matt Richardson - Photo credit SWPix

Speaking to their motivation to make these attempts Matt Richardson said: “Breaking the nine-second barrier would etch my name into the history of the sport. It’s a milestone I’ve been chasing for years, so having the opportunity to go after it now is something truly special. I’m also seeking redemption - coming so close earlier this year on this very track left unfinished business."


“Regardless of the outcome, I know I’ve done everything in my power to prepare. I’m proud of the work I’ve put in, and I’m grateful to be surrounded by an incredible support team who’ve made this pursuit possible.”


Charlie Tanfield - Photo credit SWPix
Charlie Tanfield - Photo credit SWPix

Charlie Tanfield said: “I’ve been keen to attempt the [UCI] Hour Record for my whole career. I remember joining the GB programme when Sir Bradley Wiggins held the record and thought ‘wow I’d like to give this a go at some point’. I identified this year after the Games as a time when I’d have the freedom to give it a go and that’s exactly what I’ll be doing."


“I’ve been preparing for this since I started training again after the Games, so there’s been months of training and learning to get to this point. On the day my goal is to execute the perfect ride for my ability, if can do that and put it all together I’ll be happy.”


Will Bjergfelt said: “The [UCI] Hour Record is iconic within cycling and something I have wanted to target for years to become truly engrained within cycling's history. I have been preparing since March for this opportunity and with the full support of the team at British Cycling and GKN Aerospace where I have worked for the past 25 years, this attempt is going to be ultra special for me.”


The attempts will take place throughout the day on Thursday 14th August 2025, and you can follow live progress on the Great Britain Cycling Team’s social media channels, @GBCyclingTeam.


Photo credit SWPix.

Most Read

New Wellbeing Programme Sees Aberdeenshire Business Branch Out

New Wellbeing Programme Sees Aberdeenshire Business Branch Out

Two former teachers from Banchory, Aberdeenshire have built a horticultural design and care business, turning an idea into a full-time venture, with Business Gateway.

Black Talent Awards Unveils 2026 Finalists

Black Talent Awards Unveils 2026 Finalists

The Black Talent Awards (BTA) has unveiled its 2026 finalists as the national platform prepares to mark its fifth anniversary, celebrating five years of recognising Black professional achievement, leadership, entrepreneurship and impact across the UK.

Rising Costs And Work-Life Balance Are Driving Britain’s Home Business Boom

Rising Costs And Work-Life Balance Are Driving Britain’s Home Business Boom

New research from garden building specialists Dunster House explored the booming backyard business economy, with surveying exclusively people who operate from their garden or home.

Categories

New Data Reveals Challenges Facing SMEs

New Data Reveals Challenges Facing SMEs

More than two thirds of SME business leaders are grappling with finding time to step back and work on the business due to being stuck in the day-to-day, according to new research.

Glasgow Football Coach's East End Impact Backed By Business Gateway

Glasgow Football Coach's East End Impact Backed By Business Gateway

A Glasgow football coach who has trained more than 1,000 children in the city's East End has expanded his reach, after turning to Business Gateway for support developing his digital marketing.

Hendy To Support Local Athlete’s Challenge In British Cycle Speedway Championships

Hendy To Support Local Athlete’s Challenge In British Cycle Speedway Championships

Southampton-based Maddie Saunders is preparing to compete at the 2026 British Individual Cycle Speedway Championships this weekend and will travel to and from the race in style and comfort.

Recent Posts

bottom of page