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Edinburgh Football Fashion Brand Targets Growth



Edinburgh-based football apparel brand Universal Language has credited Business Gateway support with reshaping its commercial foundations as it prepares for its busiest period of trading since launching in December 2024.


Founded by school friends Chris Aitchison and Pete Burt, the brand produces high-quality, fan-focused clothing inspired by Scottish football culture. Chris brings commercial and marketing expertise built across years running his own agency, while Pete spent more than eight years as a designer in professional football, working for Hibernian and Tottenham Hotspur before returning to Edinburgh to build something made with a clear focus on the fans.


The idea first came to Chris while looking for a Hearts gift for his father. Searching online for football memorabilia, he couldn't find anything of suitable quality or true sense of the club and its culture. Seeing the gap, Chris brought it to Pete, and the pair set out to build a brand around what they felt was missing: products that celebrated a club's identity properly, rather than just its badge.


All products are designed in Edinburgh and printed or embroidered in the UK using sustainably produced garments. The range balances a permanent core collection with limited edition drops, allowing the brand to mark specific moments, clubs and cultural references while keeping its best-loved designs in circulation.


Current collections focus on Hearts, Hibernian and an expanding Scotland national team range, with plans to grow into further clubs and collaborations. The brand has also recently taken its products on the road with the opening of a special of pop-up shop, timed to coincide with the World Cup.


Since launching, Universal Language has reached more than 3,000 customers, sold 5,000 products and generated 1.5 million monthly social media views. The brand has also raised more than £2,500 for MND Scotland, its charity partner, through sales of an official Marius Zaliukas tribute t-shirt.


The Edinburgh Business Gateway team has worked closely with Chris and Pete to assess and restructure the business, reviewing its brand communication strategy and aligning every element behind a single commercial goal. The Business Gateway team extended that support to include specialist IP guidance, with an arranged session involving the Intellectual Property Office helping clarify trademark and copyright processes. Universal Language has since moved to trademark its brand and copyright its designs, protecting its assets as it looks ahead to the next stages of growth.


Pitch preparation sessions followed, opening connections with the potential to create new opportunities for the business, while Chris has also attended several Business Gateway workshops to expand the team’s knowledge in a range of key areas.


Julie Batten, Business Gateway adviser, said:

“Universal Language is a strong example of what happens when a genuine idea is backed by sound business thinking. Chris and Pete came to us with real momentum and connection to their audience. Our role was to help them build the right structure around it, from strategy to brand protection, so the business can grow on solid ground.”

Chris Aitchison, co-founder of Universal Language said:

“The support from Business Gateway came at exactly the right time. Sitting down and properly reviewing the strategy gave us a solid foundation and the confidence to continue growing the business, knowing we are headed in the right direction."

“The IP guidance has been equally important. As the brand grows, protecting what we've created matters more and more. We're genuinely grateful for the help getting that right.”

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  • Jun 13, 2023
  • 2 min read

Bradford College is celebrating after being declared the top apprenticeship training provider in West Yorkshire together with Bradford Teaching Hospitals.


The partnership won the Training Provider/Programme of the Year category at the annual West Yorkshire Apprenticeship Awards 2023 – the second consecutive time this has been given to the Bradford College Apprenticeship team.

The two organisations were recognised for widening participation across the district, increasing employment via the apprenticeship levy, and seeing individuals progress within the trust as qualified practitioners.


Bradford College apprentice Elise Sherry from Low Moor Primary School was also a finalist in the Advanced Apprentice of the Year category, sponsored by FDM Group. Elise was selected for her grit and determination, overcoming barriers, and being a role model for the children she works with every day, showing them hard work pays off.

Held at the brand new Tileyard North in Wakefield, the gala dinner and awards ceremony celebrated apprentices, businesses, and mentors in the region who have excelled in their chosen fields and inspired others to consider embarking on an apprenticeship scheme.

Finalists across 11 categories were invited to attend the awards, presented by former ITV Calendar presenter and journalist Gaynor Barnes. Four industry experts whittled down the many entries to the final “stunning” shortlist.


Kelly McAllister, Head of Apprenticeships and Business Development at Bradford College, said: “We were over the moon to get both our nominations shortlisted for the finals of this year’s West Yorkshire Apprenticeship Awards. To then be selected as the top apprenticeship provider in the region for the second year running is a fantastic achievement for the team and Bradford College. "


“A huge congratulations and thank you to our partners at Bradford Teaching Hospitals. Together we make a difference; we widen participation into a meaningful apprenticeship that creates long-lasting employment. To our apprentices who work tirelessly in the NHS helping those most in need….this is your award!!!"


“Congratulations also go to our Level 3 Teaching Assistant apprentice, Elise, for being shortlisted for Advanced Apprentice of the Year and an outstanding ambassador for apprenticeships. It was fantastic to see her hard work recognised, alongside that of her exceptional lecturers, assessors, and employers.”


Katie Hopkins, Head of Community and Marketing at Tileyard North, said: "We were thrilled to host the second West Yorkshire Apprenticeship Awards in our event space, the Carding Shed, at Tileyard North. As a creative hub, we take pride in providing a platform to showcase talent and facilitate events for the community. It's an honour to host events like this and come together to celebrate our region’s achievements.”


With close to a million active Apprenticeships across England alone, apprenticeship schemes have fast become a route to future employment for thousands of school leavers. Bradford College has 30 years’ experience in delivering apprenticeships and working closely with over 700 employers within Bradford and the wider Leeds City Region. The College benefits from high-quality training facilities and highly qualified industry-specialist staff.


Apprenticeship programmes at various levels are offered across in-demand sectors, including healthcare, professional services, construction, engineering, dental, motor vehicle, early years, and teaching.


For more details about becoming an apprentice, vacancies, funding, or employing apprentices, visit the Bradford College website here


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