Pro Auction are delighted to have concluded the record-breaking sale at the iconic Luton Hoo Hotel, Golf & Spa on behalf of the Arora Charitable Foundation. Whilst the Arora Group are taking special care to ensure that all fixtures & fittings and heritage items from the building are retained to preserve the integrity and story of the historic building, the highly anticipated auction saw over 2,255 lots sold under the hammer, attracting significant global interest.

The highly successful sale attracted over 390 victorious bidders from across the globe. Each buyer secured a treasured, high-quality piece from the luxury hotel's furnishings, which will now find a new life in their respective properties. This wide-ranging adoption is a powerful demonstration of the circular economy in action. By facilitating the reuse and repurposing of premium assets, the auction has significantly reduced the need for new manufacturing and the associated consumption of raw materials and energy. This approach not only preserves the legacy of the hotel's items but also embodies real-world sustainability, keeping valuable resources in use and diverting hundreds of items from potential waste streams.

The proceeds generated from the auction will be dedicated to supporting community charities, in line with the committed vision of the Arora Foundation to positively impact lives in the local areas to Arora Hotels.

Simon Rose, the auctioneer at Pro Auction, commented on the success of the event:

"The remarkable outcome of this auction is a testament to the enduring appeal of quality and history associated with a venue like Luton Hoo. We saw phenomenal interest and competitive bidding across all categories, reflecting a truly successful clearance sale. It is particularly rewarding to know that the proceeds will go directly to support the vital work of community charities through the Arora Charitable Foundation."

The clearance sale is a key step in the exciting new chapter for the estate. Luton Hoo is set to undergo significant transformation and development, whilst ensuring that the integrity of the building and its history is maintained. This transformation includes preparations to host the prestigious Ryder Cup, further solidifying the estate's status as a world-class golfing destination.

Pro Auction is now preparing for its next major sales event, which will feature the exclusive contents of two more prestigious establishments: The Savoy on the 9th and 10th December 2025, and Ardencote Hotel Warwickshire on the 11th November 2025. These auctions are strategically timed in advance of significant refurbishment works at both luxury hotels, presenting a unique opportunity for buyers to acquire high-quality, sought-after furnishings and fixtures. All catalogues can be viewed here.