Andy Murray’s adorable puppy Bonnie has landed her first role at just 8-months-old, as the pair team up with Purina PRO PLAN® for an exciting new partnership.
Purina PRO PLAN®, part of Nestlé Purina PetCare Europe, has rallied its first ever squad of elite tennis players and their pets to inspire dog and cat owners to care for their pets like a PRO. Research shows that 85%1. of British pet owners prioritise their pet's nutrition needs equally or above their own, with 64% putting their pet’s needs first.
The dynamic duo has joined forces with fellow tennis stars Jasmine Paolini and her dog Cesare, Çağla Büyükakçay and her cat Izo along with powerhouse couple Gaël Monfils and Elina Svitolina and their pet dog Wizz for the inspiring new campaign.
Professional tennis players work closely with health and nutrition experts to fine-tune their diets, always striving to achieve excellence for peak performance. This aligns with Purina PRO PLAN®s commitment to provide high-quality pet food, developed by a team of Purina nutritionists and vets, to help dogs and cats lead active, healthy and long lives.
Just as these top players give it their all on the court, PRO PLAN® is encouraging pet owners to do the same for their four-legged family members. Research shows that half (50%2.) of British pet owners say they view their cat or dog as a family member.
The findings also reveal that pet care is a priority for many, with almost a third (32%3.) of owners actively researching to stay updated on pet nutrition topics, with 17%4. even claiming to know more about their pet’s nutrition than their own.
The whole squad shared the exciting collaboration across their own social media today, with two-time Olympic gold medallist Murray even giving his LinkedIn profile a playful update – transforming it into a joint account with his puppy Bonnie to spotlight their role as part of the Purina PRO Plan® squad.
Andy Murray said:
“Bonnie only joined us this spring, and she’s such a big part of our family already, so for me it’s important that we prioritise her health and nutrition. Throughout my career, nutrition has been key to my performance, and so it makes sense that we do this for Bonnie too because she’s going to be busy as she keeps up with life in the Murray house. I’ve learnt so much about pet nutrition and how important it is since I started working with Purina PRO PLAN® and I hope Bonnie and I can inspire PRO level care among other pet owners”.
Harriet Morley, Specialist Channel Director, Northern Region, PURINA Europe, said:
“We’re incredibly excited about this partnership. Assembling this squad of professional athletes is the perfect way to help inspire cat and dog owners to care for their pets in the same way top players prioritise their own health and nutrition."
“We are proud to be working alongside Andy Murray and his beautiful dog Bonnie for this partnership – alongside the rest of the squad – to connect with tennis fans and pet owners alike. I know this will be an incredible adventure, one that creates powerful moments to celebrate the bond between pets and their owners.”
Throughout the partnership, Purina PRO PLAN® will engage with athletes, tennis supporters and pet owners to showcase how quality nutrition and care helps support pet health and well-being.
The professional squad will also star in a new PRO PLAN® TV advert, which puts pet nutrition in the spotlight. The advert will roll out across TV, digital, and social channels in autumn.
