• 

  The supermarket’s commitment to sustainable innovation, trend-setting products, and customer focus triumphs over pricier competitors including Waitrose and The Whisky Exchange

  
  

The nation’s cheapest supermarket[1], Aldi, has fought off competition to be crowned ‘Retailer of the Year’ at the prestigious Spirits Business Awards – announced at a packed ceremony at The Underglobe Theatre in Bankside, London.

The result comes after the supermarket revolutionised the spirits aisle with its sustainable and innovative approach this year. From the world’s first paper bottle with its award-winning Greyson’s London Dry Gin to removing excess packaging and prioritising eco-friendly practices.

Coupled with trend-driven product development, like the popular Ballycastle Cream Liqueurs, and expanding its low and no offering, it has continued to deliver exceptional quality at unbeatable prices.

Aldi’s customer-centric approach, including initiatives like the Aldi Gin Club—where shoppers received free gin in exchange for reviews—has propelled the supermarket to the forefront of the spirits category, outpacing competitors. Judges were extremely impressed, commenting,

“With its accessible approach and agility to adapt in a fast-moving market, Aldi develops new products at affordable price points to allow customers to experience something they may not have tried before. Combined with the supermarket’s sustainable efforts, such as a paper-based gin bottle, and impressive volume growth, Aldi is a deserving winner.”

Julie Ashfield, Managing Director of Buying at Aldi UK, said:

“Winning Spirits Multiple Retailer of the Year is a resounding victory, showcasing Aldi’s commitment to trend-led innovation, exceptional quality, and value that can’t be matched."

“This prestigious award underpins our dedication to not only meeting customer demands but exceeding them with sustainable practices, including our supermarket-first paper gin bottle. It’s proof that our approach is the recipe for success!”

Full results can be found here:

[1] visit here.