Leading professional services firm AAB, has been short-listed as a finalist in several prestigious national awards, reflecting the firm’s continued commitment to delivering exceptional client service, driving digital transformation, and providing market-leading expertise across multiple disciplines.
The first of these awards comes from leading online accounting software provider, Xero. AAB has been shortlisted for ‘National Partner of the Year’ in the 2025 Xero Awards – one of just three firms recognised in this category nationwide.
The Xero Awards celebrate excellence among firms using Xero’s cloud-based accounting platform. The ‘National Partner of the Year’ award is reserved for partners with a significant national presence who demonstrate outstanding client care, visionary use of Xero technology, and strong advocacy of cloud accounting.
Xero is a key partner for AAB’s Digital Advisory team, who help SMEs across the UK streamline their financial operations, enhance performance, and unlock new opportunities for growth. Services include systems reviews, digital health checks, software training, and full-scale migrations to cloud accounting platforms like Xero.
Graham Dyer, Head of Digital Advisory at AAB, commented: “Xero has transformed the way our clients manage their finances – delivering real-time insights and improving efficiency across the board. We’ve worked closely with Xero as a Platinum Partner for many years, and it’s fantastic to be recognised in this way for helping businesses succeed through smarter, cloud-first solutions.”
In addition to the Xero Awards, AAB has also been shortlisted in three categories at the 2025 Accounting Excellence Awards – widely regarded as one of the industry’s most respected award platforms.
AAB is a finalist for:
Large Firm of the Year
Tax Team of the Year
Audit Firm of the Year
These categories acknowledge firms delivering excellence at scale, with a particular focus on client impact, team innovation, and the ability to serve complex needs across a wide range of business types and sectors.
AAB’s audit and tax teams are recognised for their deep expertise in working with large corporates, mid-market enterprises, and international businesses, while also providing a broad range of integrated services. Whether navigating complex multi-jurisdictional tax matters or adapting to new audit regulations, AAB continues to lead with specialist knowledge, senior-level client relationships, and a strong commitment to quality and collaboration.
John Beevers, Head of Professional Services at AAB, commented: “Being shortlisted for four national awards across Xero and Accounting Excellence is an incredible honour. It’s a reflection of the outstanding work our teams do – from helping SMEs embrace cloud accounting, to supporting complex businesses with bespoke tax and audit services. The award categories align with our brand, expertise and client-centric ethos, reinforcing the value we deliver every day. It’s a proud moment for our team and underscores their commitment to our clients.”
Since 2021 AAB has trebled in size and now employs more than 1,000 people. The rapid growth journey is set to continue as part of delivering its ambitious growth strategy for 2030.
