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V12 Retail Finance Q3 Data Shows Home Improvement Finance More Than Doubling



New quarterly data from V12 Retail Finance shows that UK consumers continued to turn to point-of-sale finance for high-value purchases in the third quarter of 2026. Total finance values across the platform grew 7% between July and September compared with Q3 2025, and were almost 20% higher than in the same period of 2024.


The quarter got off to a challenging start as prolonged hot weather and a busy international sporting calendar disrupted normal shopping patterns in July. However, each month of the quarter was ahead of the same month in 2025, and demand strengthened as the summer went on. As in the first half of the year, growth came mainly from categories linked to the home, health and practical everyday purchases. This suggests that households remain willing to commit to significant spending, but continue to be selective about where they do so.


Andrew Phillips, Managing Director of V12 Retail Finance said:

"The third quarter shows a consumer who is still willing to spend on what matters most, even when the backdrop is far from straightforward. July was a difficult month for many retailers, but demand held up and strengthened through August and September."

"The standout trend is the continued investment households are making in their homes. Home improvement finance more than doubled year on year in the quarter, and that reflects a broader shift we have been tracking for some time, as people choose to improve the homes they already have rather than move."


"Consumers remain cautious about the wider economic picture, and we expect them to stay selective. But the strength and breadth of demand across our portfolio gives us confidence as retailers head into Black Friday and the Christmas trading period."


Home improvements emerge as the defining trend of 2026

Home Improvements was a standout performer in V12’s portfolio in Q3. Finance values rose by around 112% year on year, and the pace of growth increased each month. Values were up approximately 56% in July, 107% in August and 163% in September.


The category has now grown almost fourfold in quarterly value since Q3 2024, and now accounts for around 7% of total finance values, compared with less than 4% in the same period last year. Across the first nine months of 2026, home improvement finance values are up by around 73% year on year. This builds on the multi-year pattern of increased investment in property-related projects that V12's earlier data releases highlighted.


Furniture remains the anchor of demand

Furniture remained the largest category by a significant margin, accounting for close to 49% of all finance values in Q3 2026. Finance values held broadly stable, rising around 1.5% year on year on what had been a strong Q3 2025.


Performance varied through the quarter, with July softer as warm weather reduced footfall, particularly at retail park locations. August was a stronger month for the category, with finance values rising nearly 9% year on year as cooler temperatures and Bank Holiday promotional activity brought customers back to stores. On August Bank Holiday Monday alone, applications approved across V12's portfolio rose by almost 40% compared with the same day in 2025, with furniture retailers making a significant contribution.


Healthcare and practical categories continue to grow

Healthcare and dental finance values rose by around 6% year on year, and are up by more than a third compared with Q3 2024. The category accounted for around 12% of V12's total finance values in the quarter. This reflects continued consumer willingness to invest in dental and elective treatment, supported by the expansion of V12's healthcare provider network.


Growth was also strong across several practical and lifestyle categories. Consumer electrical finance values more than doubled year on year, rising by around 126%. Cycles grew by around 24%, with double-digit growth in every month of the quarter. Motor finance rose by close to 6%.


Signs of stabilisation in discretionary categories

In Q1, discretionary luxury categories were under pressure. In Q3, there were early signs that this pressure is beginning to ease. Jewellery, the second largest sector by value, returned to growth, with finance values rising nearly 3% year on year. This marks a positive step after a softening trend that had been evident since mid-2024.


Other discretionary categories remained more subdued. Art saw a decline of close to 8%, while music was broadly flat. This suggests that while sentiment around non-essential purchases may be improving, households are still exercising restraint in some areas.


Retailer network continues to expand

V12's retailer network continued to grow during the quarter. The most significant milestone was the launch of V12's partnership with Magnet, which went live across all 150 Magnet stores in July and made a strong early contribution to the growth in home improvement finance. The sector also benefited from continued growth among retailers introduced through broker partners.


"What has been particularly encouraging this quarter is how broad the growth has been," added Andrew Phillips.

"We have seen strength in our largest categories, in healthcare and in practical purchases, and early signs of recovery in jewellery. Combined with the momentum in home improvements and new partnerships such as Magnet, that gives us a solid platform as we move into the busiest trading period of the year."

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V12 Retail Finance Q3 Data Shows Home Improvement Finance More Than Doubling

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Feb 18, 2025
3 min read

Few things in life offer the sheer delight of a perfectly creamy scoop of ice cream. Whether it's a classic vanilla cone on a summer’s day or an adventurous swirl of matcha and black sesame, ice cream has been a beloved treat across the world for centuries. But behind the simplicity of its appearance lies a fascinating history, an intricate science, and a booming industry dedicated to constant reinvention.


A Scoop of History

Ice cream’s origins stretch back thousands of years, with some of the earliest forms recorded in ancient China, where crushed ice and fruit were combined into a rudimentary frozen dessert. The Persians had a similar concoction called “faloodeh,” a frozen mixture of vermicelli noodles, rose water, and lime juice. Later, the Italians perfected the art with gelato, while the French refined the texture and presentation. By the 18th century, ice cream had become a European luxury, enjoyed by aristocrats before eventually reaching a wider audience with advances in refrigeration.


The 20th century brought mass production, and with it, a global industry built on innovation. Today, we see everything from nitrogen-frozen gourmet creations to plant-based alternatives made from oat, almond, or coconut milk, ensuring that everyone can partake in this frozen delight.


The Science of the Perfect Scoop

At its core, ice cream is a delicate balance of fat, sugar, air, and ice crystals. The secret to a smooth texture lies in the size of these crystals – the smaller they are, the creamier the final product. Modern ice cream makers use rapid freezing techniques to minimise ice crystal growth, while emulsifiers and stabilisers help maintain the perfect consistency.


Then, there’s the question of flavour. Fat content plays a crucial role in how flavours are perceived, with full-fat dairy providing a rich, lingering taste. Sugar not only adds sweetness but also affects the freezing point, ensuring that the ice cream remains soft enough to scoop. Air, too, is a key factor – premium ice creams tend to have less air churned in, creating a denser, more indulgent mouthfeel.


Flavour Trends and Innovations

Gone are the days when vanilla, chocolate, and strawberry dominated the ice cream scene. Today, artisanal producers and big brands alike are experimenting with unexpected ingredients and bold flavour pairings. Salted caramel, once a novelty, is now a staple. Exotic infusions such as lavender and honey, saffron and pistachio, or even blue cheese and pear are capturing the imaginations of adventurous food lovers.


Plant-based and dairy-free ice creams have also surged in popularity, catering not just to vegans but to those with dietary restrictions or environmental concerns. Advances in food technology mean that non-dairy bases can now achieve the same rich texture as traditional ice cream, making them an appealing choice for an ever-growing market.


Another innovation taking the ice cream world by storm is nitrogen freezing. Shops specialising in this technique use liquid nitrogen to flash-freeze a fresh mixture right before customers’ eyes, resulting in an ultra-smooth texture and a bit of theatrical flair.


The Business of Ice Cream

The global ice cream market is worth billions, with giants like Häagen-Dazs, Ben & Jerry’s, and Magnum leading the charge. But alongside these household names, independent makers and small-batch producers are thriving, offering local, organic, and hyper-creative flavours that appeal to discerning consumers.


Social media has also played a huge role in shaping modern ice cream trends. Instagram-worthy creations, from rainbow-hued soft serves to rolled Thai-style ice cream, have become viral sensations, proving that presentation is nearly as important as taste in the digital age.


The Future of Ice Cream

As consumer preferences evolve, so too does the ice cream industry. Sustainability is becoming a major focus, with brands working to reduce their carbon footprint by using ethically sourced ingredients, compostable packaging, and eco-friendly production methods. There’s also a growing interest in functional ice creams – those infused with probiotics, protein, or even adaptogens like ashwagandha – catering to health-conscious consumers who still crave a sweet treat.


One thing remains certain: ice cream will always be more than just a dessert. It’s a symbol of joy, nostalgia, and creativity, capable of bringing people together across generations and cultures. Whether enjoyed in a cone, a cup, or straight from the tub, it’s a treat that never goes out of style.
So next time you take a bite of your favourite flavour, remember – there’s a whole world of science, history, and innovation in that little scoop.

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