There’s a buzz of excitement at Tims, and we’re thrilled to finally share what’s been happening behind the scenes!
We’ve undergone a full rebrand, unveiling a fresh new look and a modernised brand identity. While we’ve shortened our name from Tims Dairy to simply Tims, we’re still the same passionate, family-run business that’s been making delicious Greek family yogurt in the UK for generations
A Vibrant New Identity
The rebrand includes a redesigned logo that gives our iconic Tims daisy a stronger, more eye-catching presence. With vibrant new colours—such as a deeper Aegean blue for our Greek Style Natural—and bold fruit and flavour imagery, our new packaging is designed to stand out on shelves and better communicate the richness and quality of what’s inside each pot.
We’ve also updated our brand messaging to better reflect what makes us unique. Every pot now reinforces that Tims is Greek Family Yogurt—made in the UK by the Timotheou family, now in its second generation, using only the freshest British milk. It’s a celebration of heritage, quality, and authenticity.
New Campaign: Discover Delicious
Based on consumer feedback, we’re launching a new marketing campaign with a simple but powerful message: Discover Delicious. This new direction focuses on inviting consumers to explore the wholesome, flavour-packed world of Tims yogurt and kefir.
Product News & New Flavours
We’ve refreshed the packaging across our entire retail yogurt range, including:
• 500g Greek Style Natural
• 450g Greek Style flavours
• 200g Natural
• 175g flavours
The redesign is rolling out throughout the summer, in collaboration with brand specialists Wonderland Design. We’re calling it a full "glow-up"—and we think you’ll love it.
We’ve also rebranded our fastest-growing product, Kefir Natural, with a bright and healthy new look that leans into green tones to reflect category cues and shelf expectations.
And that’s not all…
Introducing: New Greek Style Mango
We’re excited to launch a brand-new flavour: Greek Style Mango, available now in a 450g sharing pot format, stocked in Waitrose and independent stores. It’s rich, creamy, and bursting with tropical flavour—perfect for summer.
Kefir Citrus – Taste the Summer
Say hello to the taste of summer with our latest kefir innovation: Kefir Citrus. This zesty fusion of orange and lemon is gut-friendly, lactose-free, packed with 12 live cultures, and destined to be a summer blockbuster. It’s available now in 450g pots in Waitrose and coming soon to Ocado.
Fan Favourite Becomes Permanent
Finally—by popular demand—our limited-edition Greek Family Yogurt Caffè Latte is joining the range permanently. As the only coffee-flavoured yogurt on the market, it’s won a loyal following over the past year. Though it’s now moved off Waitrose shelves, you’ll find it in selected Asda stores and independents, in our brand-new packaging look.
Executive Chairman Chris Timotheou says:
“This is our first rebrand since 2020 and we love our new look that will drive trial with consumers and inspire them to ‘Discover Delicious’ Tims yogurt and kefir.”
Managing Director Tony Hinds adds:
"Combine this rebrand with the launch of two gorgeous new flavours and making our much loved Caffè Latte a permanent yogurt in the range, and 2025 is turning out to be a seminal year for Tims.”
