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Edinburgh Football Fashion Brand Targets Growth



Edinburgh-based football apparel brand Universal Language has credited Business Gateway support with reshaping its commercial foundations as it prepares for its busiest period of trading since launching in December 2024.


Founded by school friends Chris Aitchison and Pete Burt, the brand produces high-quality, fan-focused clothing inspired by Scottish football culture. Chris brings commercial and marketing expertise built across years running his own agency, while Pete spent more than eight years as a designer in professional football, working for Hibernian and Tottenham Hotspur before returning to Edinburgh to build something made with a clear focus on the fans.


The idea first came to Chris while looking for a Hearts gift for his father. Searching online for football memorabilia, he couldn't find anything of suitable quality or true sense of the club and its culture. Seeing the gap, Chris brought it to Pete, and the pair set out to build a brand around what they felt was missing: products that celebrated a club's identity properly, rather than just its badge.


All products are designed in Edinburgh and printed or embroidered in the UK using sustainably produced garments. The range balances a permanent core collection with limited edition drops, allowing the brand to mark specific moments, clubs and cultural references while keeping its best-loved designs in circulation.


Current collections focus on Hearts, Hibernian and an expanding Scotland national team range, with plans to grow into further clubs and collaborations. The brand has also recently taken its products on the road with the opening of a special of pop-up shop, timed to coincide with the World Cup.


Since launching, Universal Language has reached more than 3,000 customers, sold 5,000 products and generated 1.5 million monthly social media views. The brand has also raised more than £2,500 for MND Scotland, its charity partner, through sales of an official Marius Zaliukas tribute t-shirt.


The Edinburgh Business Gateway team has worked closely with Chris and Pete to assess and restructure the business, reviewing its brand communication strategy and aligning every element behind a single commercial goal. The Business Gateway team extended that support to include specialist IP guidance, with an arranged session involving the Intellectual Property Office helping clarify trademark and copyright processes. Universal Language has since moved to trademark its brand and copyright its designs, protecting its assets as it looks ahead to the next stages of growth.


Pitch preparation sessions followed, opening connections with the potential to create new opportunities for the business, while Chris has also attended several Business Gateway workshops to expand the team’s knowledge in a range of key areas.


Julie Batten, Business Gateway adviser, said:

“Universal Language is a strong example of what happens when a genuine idea is backed by sound business thinking. Chris and Pete came to us with real momentum and connection to their audience. Our role was to help them build the right structure around it, from strategy to brand protection, so the business can grow on solid ground.”

Chris Aitchison, co-founder of Universal Language said:

“The support from Business Gateway came at exactly the right time. Sitting down and properly reviewing the strategy gave us a solid foundation and the confidence to continue growing the business, knowing we are headed in the right direction."

“The IP guidance has been equally important. As the brand grows, protecting what we've created matters more and more. We're genuinely grateful for the help getting that right.”

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  • Oct 19, 2023
  • 4 min read

The LDC Top 50 Most Ambitious Business Leaders has celebrated the achievements of some of Britain’s most innovative and ambitious entrepreneurs for the sixth year in a row.


Created by investment partner LDC, part of Lloyds Banking Group, and supported by The Times, this year’s programme received entries of the highest calibre and surpassed the expectations of the judging panel.


The leaders featured in The LDC Top 50 are growing their businesses at home and overseas, making a positive contribution to society and driving progress against their sustainability goals. They hail from every corner of the UK and span every sector of the economy. Together, they employ more than 6,700 people and turn over more than £1.2 billion.


The LDC Top 50 and the individual award winners were recognised at a celebratory event at BAFTA in London last night, with accolades given to the UK’s Most Ambitious Business Leader and a series of other award winners.


The overall winner, The Most Ambitious Business Leader of 2023, is Luke Consiglio of The Pantry. From setting up with just one sandwich shop, Luke’s catering business now employs 500 people and supplies some of the UK’s biggest names with corporate buffets and lunches, as well as providing over 15,000 daily meals for schools. This commercial success combined with Luke’s commitment to do good by helping children eat well and understand the power of healthy foods, set him apart.


Luke’s commitment to his mission and values, which he has upheld as the company expanded, really captured the attention of the judges.


Top Billing

The International Growth Award, marking a leader’s ambition and success in expanding operations or sales overseas, was handed to Mark Copley of Copley Scientific. Under his stewardship, the 30-stong Copley Scientific team has made major investments in its manufacturing capabilities in recent years to develop new products and now exports around 90 percent of its products outside of the UK.


Mark and Kuntal Fisher of FIECON scooped The People First Award, which recognises the business leader with a clear mission to support people and create more equitable and inclusive societies. A great example of mission-driven business leaders, the duo has pledged to give £10m back to wider social causes and impact 100 million lives positively through their work.


Honouring the leader who has created a business driven to contribute to a more sustainable future, The ESG Award went to Tony Cleary of Lanchester Group. An advocate of renewable energy, Tony has built a business with outstanding sustainability credentials and has led the development of a new self-powered bottling plant. Lanchester Group is also the first business in Europe to heat its warehouses with water from disused mine workings.


Trailblazers

The first of our Trailblazers – those business leaders who are disrupting their markets – was for Women in Tech and went to Anna Brailsford from Code First Girls. Having transformed the organisation from a social enterprise to a rapidly accelerating profit-making business, Anna’s plan to create one million opportunities for women to learn to code and participate in the tech industry in the next five years was hailed by the judges.


Nicolas Gillanders of South Coast Insulation Services was awarded the Trailblazer in Energy Efficiency Award. The judges were impressed with his quest to help homeowners improve the energy efficiency of their properties amid increasing awareness of climate related issues and the ongoing cost-of-living crisis.


Next up was the Trailblazer in FinTech accolade, which went to Adam Ward and Josh Graham of Airtime Rewards. Recognised for their ambition to create the leading loyalty programme for the mobile generation, the duo’s cashback app offers consumers an easy way to get money off their mobile bill.


Rising Stars And The One To Watch

Mo Hussain and Alan Rock of Moasure were awarded this year’s Rising Star in International Award. Moasure’s app allows users to take measurements for landscaping or construction simply by moving their phone, and its founders have successfully increased the business’ international presence via five global warehouses and through sales to 150 countries.


The Rising Star in Sustainability Award went to Lucy Macnamara of Aspiga, in recognition of her unwavering commitment to ‘circular fashion’. Her ethical fashion company stimulates fair trade with international artisans, as well as making fabulous clothes and jewellery. It also achieved B Corp status last year and aims to be carbon neutral by 2025.


Brothers Reza and Omid Najafian of Staffscanner scooped the Rising Star in People Award, after impressing the judges with their commitment to diversity and inclusion. Their revolutionary healthcare staffing platform matches care staff with work opportunities, offering them flexibility, with the promise of payment within 48 hours of completing a shift.


This year’s Highly Commended: One to Watch Award, which recognises the leader who is the driving force behind a business destined for great things, went to Lewis Reeves of Walr. The technology business has scaled quickly under Lewis’ direction to employ 90 people across eight countries in just two and half years.


Celebrating Our Alumni

As part of this year’s programme, The Alumni Award was introduced to recognise one individual from across The LDC Top 50 alumni network who has continued to push on and achieve brilliant things. This went to Dan Williams of Orean. Originally featured in The LDC Top 50 in 2019, when he had just completed an impressive turnaround of the private label cosmetics manufacturer, Dan has since ramped up growth in the US, added an insights department to the business and become a B Corp.


A Year Of Significant Achievements

John Garner, Managing Partner at LDC, said: “This year’s LDC Top 50 entries surpassed all our expectations and once again showcased the outstanding talent and ambition that exists among entrepreneurs from across Britain. Despite what remains a challenging period for businesses, their relentless drive and determination is just the tonic that the UK economy needs to maintain its recovery and rebuild for future growth.”


Since 2018 The LDC Top 50 has received more than 3,000 nominations and celebrated more than 500 business leaders, shining a spotlight on the remarkable success stories of medium-sized businesses.


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