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One In 10 Small Business Owners Spend Up To A Full Working Day On Social Media



A new study by Markel Direct, the small business insurance specialists, has revealed the growing expectations many UK tradespeople and small business owners feel to maintain an active social media presence alongside running their business.


The study, which asked 501 UK small business owners and tradespeople how they use social media to market their business, revealed the hidden workload that comes with trying to stay visible online. More than three quarters (76%) spend time every week creating or editing social media content. For most, that means an additional one to three hours of work every week (54%), while more than one in ten (11%) spend up to a full working day each week managing their online presence.


The findings build on a previous study by Markel Direct, which looked into overworking among the self-employed. It discovered that more than half (57%) regularly work beyond their normal hours, while 40% said they feel pressure to remain reachable outside working hours, and 57% admitted to working through illness.


Running a business now means running social media too: half feel stressed to stay visible online

The findings suggest many small business owners are effectively becoming self-taught social media marketers alongside running their actual business. More than two-thirds (69%) have never hired anyone to create content on their behalf, while 65% say they have never received any social media training.

Despite this, many still feel an increasing responsibility to stay active online. More than half (55%) say they feel pressure to create content regularly, while nearly three-quarters (73%) believe customers now expect businesses to be active on social media. At the same time, nearly two-thirds (63%) say they struggle to stand out from competitors online.


The study also highlighted that for some small business owners, maintaining an online presence is also causing a negative impact. Nearly a quarter (24%) say they have experienced negative comments online, while one in four (25%) have deleted or edited posts following criticism.


The fear of negative reactions is also affecting confidence online, with nearly four in ten (38%) saying they have held back from posting due to fear of backlash. Among younger entrepreneurs aged 18–24, more than half say fear of negative reactions has stopped posting online.

Social media drives growth, but raises legal concerns

Social media is a clear growth driver for small businesses, and many owners are aware of the responsibilities that come with posting content online – however, the study revealed significant gaps remain when it comes to protection and preparedness.


The research found that only 39% have insurance in place to cover legal action relating to issues such as copyright infringement or breaches of confidentiality linked to their social media activity. In contrast, nearly half (47%) say they do not have this type of protection, while a further 8% are unsure whether they are covered.


Despite the potential consequences, some businesses continue to share client work online without following clear processes. Nearly one in five (19%) admit they do not always obtain client permission before posting images or videos of completed work on social media.


Worryingly, more than a quarter (28%) say they would not know what steps to take if a client raised a legal concern about content they had shared online.


Rob Rees, Divisional Director at Markel Direct, said:

"Social media has become one of the most powerful ways for small businesses to showcase their expertise and attract new customers, but many business owners don't realise that the same rules around consent, copyright and confidentiality apply online as they do offline."

"Many entrepreneurs have effectively become marketers overnight, often without formal training or dedicated support. Taking a few simple steps, such as obtaining written permission before sharing client projects and understanding what insurance protections are available, can help reduce the risk of disputes further down the line."


To read the full study, visit the Markel Direct website.


Please note: This article provides guidance for information purposes only. It should not be relied upon wholly when making or taking important business decisions – always seek the services of an appropriately qualified professional.

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As the weather turns colder and the winter frost blankets the landscape, a vibrant array of winter greens emerge as nutritional powerhouses, packed with goodness and providing a welcome burst of healthy vitamins and minerals during the colder months of the year.


From kale and spinach to Swiss chard and collard greens, these leafy wonders offer a plethora of benefits, making them a must-add to meals on the winter plate for many.


Kale, often hailed as the king of greens, has a strong, robust flavour and exceptional nutrient profile, packed with vitamins and minerals like iron and calcium, supporting the immune system and bone health. Its versatility in salads, smoothies, or even baked as crispy chips makes it an easy addition to any winter menu and it continues to grow in popularity as a winter staple too.


Spinach, another winter green hero, boasts a delicate texture and plenty of nutritional benefits as well. Spinach is rich in iron and magnesium and spinach promotes cardiovascular health and aids in preventing anemia. Whether sautéed as a side or blended into a comforting soup or included in a winter salad or pasta supper, spinach effortlessly elevates winter dishes.


Sprouts, something that are often simply loved or loathed, again have plenty of goodness packed into them and are a versatile vegetable in the kitchen too. Perfect on their own as a side to a roast or sliced and added to other dishes (pastas and oven bakes), they add colour and texture to a dish too.


Swiss chard, with its colourful stems and dark, leafy greens, adds a touch of elegance to winter meals. Swiss chard is full of vitamins A and K, as well as fibre, supporting eye health and aiding digestion. Its slightly earthy flavour enhances soups, stews, or can be enjoyed on its own as a sautéed side.


Consuming winter greens during the colder months means eating produce that is in season which is good for the environment and helps people buy produce locally too, reducing food miles and the time taken from farm to plate at the same time. Winter greens can also be a good choice form a health perspective too as they are full of vitamins, minerals, and antioxidants which helps fortify the body against seasonal illnesses, providing a natural defense during the flu and cold season.


Not only do they offer an array of health benefits, their seasonal availability means they are fresher, tastier, and more environmentally sustainable. Including winter greens in your diet adds a burst of colour, flavour, and nutrition whilst embracing seasonal produce so there are plenty of reasons to let winter greens become the star of your plate.


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